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Workplace communication for Gen Z: What you need to know
7th September 2021

Workplace communication for Gen Z: What you need to know

by Sound Branch in News 0 comments

For over a decade now we have been debating over the communication practices or flexibilities that millennials desired at their workplace. And Gen Z has been clubbed in these discussions for the most part. But at the same time, it’s important to not assume that the needs and priorities of Gen Z regarding internal communications will be the same or similar. 

Being the digital-first generation who’s glued to their mobile phones for most part of the day, it can be safely assumed they love technology. It is evident from the studies that 98% of Gen Z owns a Smartphone and more than half of the generation spends about 10 hours everyday on different devices everyday. 

You may then ask, how would Gen Z prefer to communicate in the workplace?

Encourage face-to-face communication

Having grown up in an environment where they were completely surrounded by digital technologies, Gen Z always had an inclination towards in-person communication. 

According to a report, 72% of the Gen Z workforce prefers to have face-to-face communication. And 40% of them expect to communicate daily with their supervisors, lest they feel that something is not well. 

Though this generation is always used to online communication, in matters of professional communication, they prefer to have it face-to-face, else it becomes difficult for them to comprehend certain differences in tone and expectations. Again when it comes to difficult conversations, most of them prefer to have it over text rather than direct communication. 

Embrace new technology  

Equality and knowledge sharing are two of the most critical aspects that Gen Z considers in their workspace. 

Take the example of Sound Branch, which is an extremely smart solution designed to enable and support organization communication and learning through voice-based apps. 

Through this app, its founder Sean Gilligan introduces us to the concept of nano-casting and how it can be leveraged for public broadcasting, sharing team updates, recruiting new team members, and much more. 

Using this voice-based social communication app, you can now easily:

  • Communicate with voice-based messages — You can share voice notes through private or group channels. It helps in saving the time to type the message and as we speak four times faster, we can utilize time better. 

audio profiles with sound branch

  • Hire using voice based notes – You can encourage a personable hiring experience by using voice notes to create audio profiles that can be shared with the hiring committee.
  • Create podcasts that require zero editing knowledge — You can now create podcasts as easily as sending an email. Editing is one of the major hassles of podcasting. With Sound Branch you can simply create voice notes in 20 seconds and then stitch them together without taking any pain to edit those voice notes. Then, you can publish and share them through the popular distribution channels like Spotify, Google Podcasts, Alexa, Apple Podcasts, and more.

The best part is now you can connect your favorite apps and tools with Sound Branch and enjoy a hassle-free experience. Here are the most popular ones that will help you get started:

  • Amazon Alexa — Use it to play your inbox, timeline, or conversations 
  • Google Assistant — Listen to your voice messages using Sound Branch commands
  • Google Drive — Enjoy the flexibility of adding voice notes to your Google Docs 
  • Slack — Share sound bites through your Slack channels or apps
  • Twitter — Attach sound bites to Twitter and share them with your followers
  • Totara Learn — Bring learning forums to life by lending a voice to your Learning Management System (LMS)

Final thoughts 

Voice-based apps are indeed a smart solution that are meant to adopt and address the ‘new normal’ world of remote working especially after the unwanted repercussions of the Covid-19 pandemic. 

Sounch Branch has the potential to not only encourage effective communication at the workplace but also save time by creating your own podcast website. 

We’re sure you’re there with us on this journey. Book a demo call to learn more about the product and how it functions.