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Word of Mouth Marketing in a Digital World
19th September 2016

Word of Mouth Marketing in a Digital World

by Sound Branch in News 0 comments

All digital marketing departments have a suite of products to help them do their job. Whether it’s Tweepi to mass follow and unfollow people on Twitter; Google analytics to measure the return on investment of particular marketing channels and goals performance; HootSuite for managing social media; Hubspot for inbound marketing or Buffer for scheduling tweets on Twitter.

Not to mention the collection of social media outlets such as Twitter, Facebook, and LinkedIn all of which have organic free tools and paid for advertised options.

Being a digital marketing manager, for alignment I’m working closely with the salesforce who are closest to our customers. I’m engaged with the product team to ensure I know what’s coming next in the programme and working closely with the salesforce who are closest to our customers. I’m engaged with the product team to ensure I know what’s coming next in the product roadmap. What tools am I missing?

A poor workman always blames his tools. However, we also know that an electric screwdriver is a lot quicker than its traditional manual predecessor. Yes, you can beat somebody at tennis with a wooden tennis racket but it’s much more comfortable to use carbon fibre. You might see where am I going with this.

What I think you’re missing is the hybrid of the customer phone call interactions cross between the massive market appeal and digital disruption which is social media.

Sound Branch does just that. It combines the trustworthiness of the voice and it’s a motion with the power of social media to create a different engagement tool for customers and brands.

I could recommend a restaurant to you on Twitter or Facebook using text. Or I could use my voice notes on Sound Branch.

Word of mouth marketing is the marketeers dream. Why? Because it is the cheapest form of mass marketing. Sound Branch as a digital marketing tool allows you to catalyse word of mouth marketing for your brand and what is more powerful than this?

Alternatively can download the app on the Apple App Store with the Android App coming soon.