Audio and The Future of Work

Audio and the Future of Work

Let’s explore how Sound Branch is shaping the future of work and asynchronous collaboration, effectively reimagining the traditional office into a new auditory domain where communication is paramount.

Imagine a workplace where the clatter of keyboards and the hum of office machinery have been replaced by the symphony of voices and ideas. This is the world of Sound Branch, a revolutionary platform that transcends the limitations of text-based communication and video conferencing, ushering in a new era of auditory collaboration.

At its core, Sound Branch champions the power of voice. It enables asynchronous collaboration by allowing professionals to convey their thoughts, ideas, and emotions in a manner that goes beyond the written word. This audio-centric approach breaks down the barriers of time zones and rigid schedules, enabling individuals to participate in discussions and share insights on their own terms.

But the true brilliance of Sound Branch lies in its ability to enhance empathy and human connection. In this auditory realm, voices resonate with authenticity, carrying the nuances of tone, inflection, and emotion. Unlike text, where meaning can be lost or misconstrued, the spoken word fosters a deeper level of understanding and empathy. It’s as if we can hear the passion in a colleague’s voice or the sincerity in a teammate’s tone, forging connections that transcend physical boundaries.

Consider a global team collaborating on a project through Sound Branch. Despite being scattered across the world, they come together in this auditory space, not as distant voices but as a harmonious ensemble. They speak, they listen, and they respond, all while experiencing the richness of human communication. This deepens their relationships, fosters collaboration, and fuels innovation.

In this transformative landscape, the traditional office as we know it fades into obsolescence. Sound Branch offers a virtual soundscape where human voices take center stage, where empathy and connection flourish, and where the future of work is defined by the resonance of ideas and emotions. It’s a paradigm shift that is captivating, as it challenges our conventional notions of workplace communication and beckons us to embrace a future where the power of sound reigns supreme.

The Audio Revolution in Social Networking

Voice Social Network

Oh, what do we have here? Another tech darling making waves in the world of audio communication? You bet your noise-canceling headphones we do. Ladies and gentlemen, let me introduce you to Sound Branch – the latest player in the ever-evolving symphony of social media and audio platforms.

Now, you might be wondering, “Do we really need yet another app for chit-chatting in the digital soundscape?” Well, Sound Branch seems to think so, and they might just have a point. In an age when social media is dominated by text, images, and short videos, this new contender brings the art of conversation back to the forefront.

Picture this: Sound Branch is like Twitter, but instead of a stream of text snippets, it’s a cacophony of audio clips. Users record their thoughts, musings, or rants and release them into the auditory wilds for others to hear. It’s an audio diary, a podcast, and a social network all rolled into one.

But what sets Sound Branch apart from the chorus of audio platforms that have sprouted like mushrooms after a rainstorm? Well, for starters, it’s all about brevity. Sound Branch imposes a strict limit on the length of audio clips. Think of it as the audio version of a tweet – you’ve got a limited time to get your point across, so make it snappy.

This limitation might sound constricting, but it’s also liberating. In a world where our attention spans are as fickle as a cat chasing a laser pointer, brevity is the name of the game. Sound Branch forces you to be concise, to distill your thoughts into bite-sized audio nuggets.

But it’s not just about the length of your audio clips; it’s also about who hears them. Sound Branch incorporates a social networking element that allows you to follow others and engage in discussions. It’s like joining a virtual audio conversation with friends, colleagues, or complete strangers who share your interests.

And what’s more, Sound Branch makes it easy to share your audio clips on other social media platforms, ensuring that your witty commentary or insightful analysis can reverberate through the digital ether.

Now, I’m not saying Sound Branch is going to revolutionize the way we communicate online. It’s got its quirks and limitations, like any social platform. But in an era where the written word often drowns in a sea of text, it’s refreshing to see a platform that lets your voice, quite literally, be heard.

So, will Sound Branch find its place in the crowded orchestra of social media platforms, or will it be relegated to the sidelines? Only time will tell. But for now, it’s worth giving this little audio bird a listen. Who knows, you might just find your voice in the digital wilderness.

Empowering Global Learning and Leadership

Global Leadership NGOs

In an increasingly interconnected world, the desire to learn about different cultures, lifestyles, and career paths has become a driving force for many individuals. People are curious about how others live, work, and contribute to society, and this curiosity has paved the way for innovative platforms like Social Audio and Sound Branch to bridge geographical and cultural gaps. These platforms not only facilitate cross-cultural interactions but also offer NGOs and charities a unique opportunity to enhance leadership education in an accessible and engaging manner.

The Rise of Social Audio and Sound Branch

Social Audio platforms have rapidly gained popularity, revolutionizing the way people connect and share information. These platforms allow individuals from various corners of the globe to engage in real-time conversations, discussing their experiences, ideas, and even their professions. Sound Branch, in particular, has emerged as a powerful tool for knowledge exchange, providing a space where people can share insights about their careers, while others listen and learn.

Breaking Down Cultural Barriers

One of the remarkable aspects of Social Audio and Sound Branch is their ability to break down cultural barriers. Through these platforms, individuals can now have authentic conversations with people from diverse backgrounds, gaining firsthand insights into their professions and daily lives. Whether it’s a software engineer in Silicon Valley explaining coding intricacies or a farmer in rural India sharing agricultural practices, these platforms facilitate genuine connections that foster understanding and appreciation.

Global Career Learning Made Accessible

In the past, learning about different careers often involved reading books, watching documentaries, or attending seminars. While these methods provide valuable information, they lack the personal touch and real-time interaction that Social Audio and Sound Branch offer. Aspiring professionals can now join virtual discussions, ask questions, and receive immediate responses from experts in their desired fields. This dynamic learning process allows for a deeper understanding of a profession’s nuances and challenges, contributing to well-rounded global career learning.

Empowering NGOs for Leadership Education

Non-governmental organizations (NGOs) play a crucial role in promoting social change and community development. However, providing effective leadership education to individuals across various locations can be a logistical challenge. This is where Social Audio and Sound Branch come into play. NGOs can leverage these platforms to deliver leadership training programs that transcend geographical limitations.

By hosting live discussions, workshops, and Q&A sessions on Social Audio platforms, Charities can connect aspiring leaders with experienced mentors and trainers from around the world. These mentors can share their insights, stories of success and failure, and practical tips for effective leadership. This approach not only imparts valuable knowledge but also nurtures a sense of camaraderie among participants, fostering a global network of motivated change-makers.

In an era defined by technological advancements and an insatiable thirst for knowledge, Social Audio and Sound Branch have emerged as remarkable tools for connecting people, cultures, and professions. These platforms are not only breaking down cultural barriers and enabling global career learning, but they are also transforming the way NGOs approach leadership education. By harnessing the power of real-time conversations, NGOs can empower individuals to become effective leaders and create positive impacts within their communities. As we continue to navigate an interconnected world, these platforms are paving the way for a more informed, empathetic, and collaborative global society.

Podcasting for Enhancing Student Experience

Associate Professor Bozhena (Bo) Kelestyn, an esteemed expert in design thinking, has established herself as a highly accomplished professional with a wealth of experience in teaching and consulting. Since joining Warwick as a staff member in 2018, Bo has made significant contributions to the field, particularly in the development and leadership of interdisciplinary modules centered around design thinking, innovation, and entrepreneurship.

Recently, Bo Kelestyn delivered an inspiring talk titled “Podcasting for Engagement and Impact” at the Online Learning Summit hosted by The University of Leeds. This prestigious event serves as a platform for thought leaders and experts in online education to share their extensive knowledge and invaluable insights, making it an ideal stage for Bo to showcase her expertise.

Bo’s captivating talk revolved around harnessing the power of podcasting to enhance student engagement and create a meaningful impact in the online learning environment. With her innovative approach and deep understanding of effective educational practices, she captivated the audience, leaving them inspired and motivated.

In the realm of education, podcasting has emerged as a formidable medium, especially in the context of the transition to online teaching and learning. As educators strive to find innovative methods to engage students, cultivate skills, and broaden access to learning, podcasting offers a multitude of opportunities for growth and influence. During her session, Bo Kelestyn shared her experiences with podcasting, shedding light on its role in teaching, community building, and personal development. She delved into the insights gained and challenges faced, providing valuable tips and guidance for individuals contemplating their foray into the realm of podcasting.

Podcasting’s Rising Popularity

Bo began by acknowledging the widespread popularity of podcasts, with over 5 million podcasts currently available. As a self-taught podcaster, she embarked on her podcasting journey during the lockdown, which eventually became a vital part of her educational practice.

Podcasting as a Tool for Education

Bo revealed that her podcasting venture initially started as a module project, aiming to disrupt the traditional curriculum and introduce asynchronous learning opportunities. Through guest speakers, she sought to democratise innovation and leverage her network to bring diverse voices to the forefront. The result was a series of nine episodes spanning a 10-week module, helping to change students’ mindsets and encourage active engagement.

Community Building and Engagement

Bo emphasised the power of podcasting in fostering a sense of community. She shared her experience with “Pathways – Warwick Chemistry Podcast,” a podcast co-created and co-hosted with students. This initiative played a crucial role in building a welcoming and inclusive environment for students, as echoed in a student quote praising the podcast’s impact on the community. It also contributed to post-pandemic engagement, identity formation, and recruitment efforts.

Promoting Profile and Collaboration

Bo highlighted the significance of podcasting in promoting her own profile and expanding professional networks. She cited her participation in the “Advance HE limited series on design thinking,” which gained considerable traction with 553 listens within a month. Relaunching the podcast as “Student Experience by Design” further boosted its popularity, attracting 100 listens within a week. Notably, Season 1, Episode 5 featuring Prof. Jeff Grabill received significant attention.

Challenges and Lessons Learned

While podcasting offers immense potential, Bo candidly discussed the challenges she encountered along the way. Time management, consistency, acquiring necessary skills, and investing in equipment and software were among the hurdles faced. Vulnerability in sharing personal experiences and the need for student voice also posed challenges. Bo emphasised the importance of focusing on the “why” rather than getting lost in the technicalities of podcast production.

Overcoming Challenges and Seeking Collaboration

To overcome challenges, Bo emphasised the significance of finding time for editing and ensuring portability of podcast episodes. Additionally, she recognised the importance of fostering an environment where students feel safe and empowered to share their voices. Bo Kelestyn’s insights shed light on the transformative power of podcasting in education. From amplifying diverse voices and building communities to promoting personal growth and collaboration, podcasts offer a unique medium for engaging learners. As educators explore innovative approaches to teaching and learning, podcasting presents an exciting avenue worth exploring. By embracing the “why” and leveraging available tools, we can unlock the full potential of podcasting and create impactful educational experiences.

Speaking Skills and Oracy in Schools

In a bold move to address a crucial aspect of education, Sir Keir Starmer, the leader of the Labour Party in the UK, has emphasised the significance of speaking skills in children’s lives. Recognising that poor speaking abilities can hinder career prospects, interpersonal relationships, and societal participation, Starmer has pledged to prioritize oracy in Labour’s education reform agenda. His commitment includes the introduction of a new national curriculum focused on enhancing children’s vocabulary, grammar, pronunciation, listening skills, and active participation in discussions.  Let’s discuss the significance of speaking skills, why they should be included in education, and the potential effects of Starmer’s proposed reforms.

Why Speaking Skills Matter

Sir Keir Starmer rightly acknowledges that speaking skills go beyond mere presentation abilities. The capacity to express oneself clearly, confidently, and persuasively is an essential skill that enables individuals to thrive in various scenarios, including job interviews, social interactions, and day-to-day communication. Articulating thoughts fluently is not only a means of self-expression but also a critical aspect of personal and professional development.

The Neglected Skillset

Despite the undeniable significance of speaking skills, they are often overlooked in traditional classroom settings. Curriculum focuses primarily on written communication, leaving oral expression as an underdeveloped area. This neglect can lead to a lack of confidence, limited opportunities for collaboration, and an inability to effectively engage in conversations. By prioritizing speaking skills, Starmer aims to bridge this gap and provide all children with equal opportunities to develop their oratory abilities.

The Proposed Reforms

Sir Keir Starmer’s proposal includes the introduction of a new national curriculum for speaking and listening. This curriculum will address key aspects necessary for effective oral communication, such as vocabulary enrichment, grammar proficiency, pronunciation clarity, and active listening skills. By integrating these elements into the core curriculum, Labour’s education reforms strive to equip students with the necessary tools to succeed not only academically but also in their future endeavours.

Expert Support

Education experts have welcomed Starmer’s emphasis on speaking skills. They recognize that strong oracy skills empower children to excel in multiple facets of life. The ability to express oneself fluently and confidently opens doors to employment opportunities, fosters meaningful relationships, and enhances overall social participation. By acknowledging the importance of speaking skills, Starmer aligns with the expert consensus and highlights an area that requires attention and improvement.

Sir Keir Starmer’s commitment to putting speaking skills at the heart of education reform reflects a much-needed shift in focus within the education system. By introducing a new national curriculum for speaking and listening, Labour aims to ensure that all children have equal access to the development of these crucial skills. As speaking skills become embedded in the core curriculum, children will be better prepared to communicate effectively, thrive in their personal and professional lives, and contribute actively to society. Sir Keir Starmer’s vision for education reform offers a promising step towards equipping the next generation with the tools they need to succeed in an increasingly interconnected world.

Make Podcasting Accessible to All

The Mission of Sound Branch is to empower individuals with an equal voice and make podcasting accessible to everyone.

We believe that everyone has unique stories, perspectives, and experiences to share, and we aim to provide a platform that enables individuals to express themselves and connect with others through the power of audio.

Our mission is rooted in the belief that communication should be inclusive and democratic. We understand that traditional media channels can be exclusive and often favour those with established platforms or connections.

At Sound Branch, we strive to break down these barriers and create a level playing field where anyone, regardless of their background, can participate in podcasting.

By offering user-friendly tools, resources, and support, we aim to remove the technical complexities that can hinder individuals from starting their own podcasts. We provide a platform that is intuitive, accessible and encourages creativity. Whether you are an experienced podcaster or just getting started, Sound Branch is designed to be a welcoming space that encourages exploration, collaboration, and learning.

Additionally, we foster a vibrant and diverse community where podcasters can connect, engage, and support one another. We understand the power of community and the value of collective wisdom. By facilitating meaningful interactions and fostering collaboration, we aim to create a network of podcasters who uplift each other, share knowledge, and amplify voices that might otherwise go unheard.

At Sound Branch, we are passionate about giving everyone an equal opportunity to express themselves, share their stories, and be heard.

We believe that the democratization of podcasting is not only a technological endeavour but also a social one.

Through our mission, we hope to inspire a global wave of diverse voices, fostering understanding, empathy, and connection among individuals from all walks of life.

Build a Listening Culture

Miscommunication is a common problem in many organizations, and it can stem from a lack of effective listening at all levels of the company hierarchy. When management fails to listen to all their staff, it can result in a range of issues, including low employee morale, decreased productivity, and higher turnover rates.

One of the main problems with management not listening to all their staff is that it can lead to a feeling of unappreciation among employees. When employees feel their opinions are not valued or heard, it can result in a lack of motivation and a decreased sense of loyalty to the organization. This can then lead to lower productivity levels and ultimately affect the bottom line of the business.

Furthermore, miscommunication can also occur when feedback is not accurately communicated through company hierarchies. If feedback is not relayed from the lower levels of the organization to upper management, important issues may not be addressed, and the organization may miss out on valuable opportunities to improve its operations. This can result in a lack of innovation and stunted growth for the business.

A study conducted by Harvard Business Review found that employees who felt their voice was heard at work were 4.6 times more likely to feel empowered to perform their best work. In contrast, employees who felt their voice wasn’t heard were 2.6 times more likely to say they had been disengaged at work.

“Management that fails to listen to its employees is like a ship that sails without a compass. It may stay afloat for a while, but eventually, it will veer off course and end up lost at sea.”

As the world continues to shift towards hybrid and remote work, it is becoming increasingly important for employers to stay connected with their employees in meaningful ways. One way to achieve this is by using Sound Branch, a platform that allows for easy communication through voice notes.

When it comes to remote work, communication can often be a challenge. Written messages and emails can sometimes be misinterpreted, leading to confusion and frustration. But with Sound Branch, remote workers can communicate with each other in a more personal and engaging way, using voice notes to convey their thoughts, feelings, and ideas.

Not only does this foster a sense of connection and community among remote workers, but it also helps to ensure that everyone is on the same page when it comes to projects and goals. By listening to voice notes from colleagues, remote workers can get a better sense of their coworkers’ perspectives and insights, leading to more effective collaboration and better outcomes.

Sound Branch is especially useful for employers who are looking to connect with their remote workers at scale. By creating a podcast site on Sound Branch, employers can crowdsource voice notes from employees and listen to them on demand. This allows for easy and efficient communication with large groups of employees, regardless of their location.

The platform helps flatten hierarchies within organizations by enabling managers and co-workers to better understand what is happening not just within their own team, but also in other teams, and how their work and issues may impact one another. By providing a centralized platform for communication, Sound Branch helps to break down silos and foster a culture of collaboration and transparency.

With Sound Branch, managers and employees can share updates, ask questions, and provide feedback in real-time. This means that everyone has access to the same information, regardless of their position in the organization, and can make more informed decisions based on a comprehensive understanding of the situation.

Additionally, Sound Branch can help to improve accountability and reduce miscommunications by providing a clear record of all conversations and actions taken. This can help to ensure that everyone is on the same page and that issues are addressed promptly and effectively.

In recent years, loneliness in the workplace has become an increasingly prevalent issue. With remote work and flexible schedules becoming more common, many employees may feel disconnected from their colleagues and struggle to build meaningful relationships with others in the organization. This can have negative consequences not just for the individual employee but also for the overall culture and productivity of the workplace. Sound Branch can help combat loneliness and build community in the workplace by providing a platform for employees to connect and communicate with one another.

It’s not just about listening to your staff – it’s about really understanding the message sentiment and the meaning behind the message. Effective communication is not just about the transmission of information; it’s also about understanding the context, emotions, and underlying meaning of what is being communicated. When managers listen to their staff without taking the time to truly understand the message, they risk missing critical information and creating misunderstandings that can lead to disengagement and reduced productivity.

Moreover, it’s important for managers to create a culture of open and honest communication in which employees feel comfortable sharing their thoughts and feelings. This can be achieved through regular check-ins, one-on-one meetings, and other opportunities for feedback and dialogue. When employees feel heard and understood, they are more likely to be engaged, committed, and motivated, which can ultimately lead to improved performance and business outcomes.

So if you’re looking to improve communication and foster a sense of community among your remote workers, consider using Sound Branch. With its easy-to-use platform and emphasis on voice communication, it’s a great way to stay connected with your team and achieve better results.

To get started listening to your employees at scale:
Create a Podcast Site

The Podcast That Never Ends

Podcasts have become a popular medium for people to consume audio content on the go, whether it’s during their daily commute while working out or doing chores. While traditional podcasts typically have a set length and format, a new podcast format called Sound Branch is shaking things up with its branching timeline of voice notes that allows for never-ending conversation and engagement.

So what are the benefits and advantages of Sound Branch, and why should you consider using it as a listener or creator? Let’s explore.

  1. Never-ending conversation: Sound Branch allows for a branching timeline of voice notes, which means that conversations can continue indefinitely. Listeners can reply to any voice note, and the conversation can continue to grow and evolve in new directions. This creates a more dynamic and engaging listening experience that keeps you hooked and coming back for more.
  2. Interactive and engaging: With Sound Branch, listeners can actively participate in the conversation by leaving their own voice notes and engaging with others. This creates a more interactive and engaging experience that fosters community building and connection. As a creator, you can use this feature to engage with your audience and create a more personal connection with them.
  3. Versatile format: Unlike traditional podcasts that have a set length and format, Sound Branch allows for more flexibility in the format and structure of the podcast. Creators can experiment with different formats, such as interviews, panel discussions, or solo monologues. This allows for more creativity and experimentation, which can lead to more interesting and engaging content.
  4. Easy to use: Sound Branch is designed to be user-friendly and easy to use for both listeners and creators. The app has a simple interface that allows you to browse and search for podcasts, leave voice notes, and reply to others. As a creator, you can easily record and upload your voice notes, and manage your podcast from your dashboard.
  5. Innovative technology: Sound Branch uses innovative technology that allows for seamless integration between voice notes, creating a smooth and natural listening experience. The app also uses machine learning algorithms to recommend relevant podcasts to listeners based on their interests and listening history.

Sound Branch is a new podcast format that offers a more dynamic and engaging listening experience. With its branching timeline of voice notes, interactive and engaging features, versatile format, user-friendly interface, and innovative technology, Sound Branch is poised to disrupt the traditional podcasting industry and usher in a new era of audio content creation and consumption. As a listener or creator, you won’t want to miss out on this exciting new platform.

Get Started and Try Sound Branch as a User

Create Sound Branch Podcast Site for your Team

Podcasting for business

Audio broadcasting has been around for decades, but the first podcast – an audio programme, usually part of a series, available to listen to or download over the internet – dates back to 2004. There are now thousands of podcasts available on every topic imaginable, from health and well-being to true crime, comedy and politics

As well as becoming one of the fastest-growing forms of digital entertainment, podcasts have also carved a niche for themselves as business marketing tools. So what are the benefits of podcasting for business, and how do you go about using podcasting to market your business? 

While we all watch videos or read blog posts, podcasts are often a much easier way of accessing information. After all, you can download podcasts to listen to offline, whenever and wherever you want – on your commute, at the gym, while you cook dinner or even in the bath!  As a result – and because we often listen to them through headphones – podcasts feel much more personal and intimate than other forms of digital media. This means there’s an instant connection between the presenter and the listener. Deliver interesting, engaging content week after week and your listeners will stay loyal to you. Podcasting is a unique opportunity for you to promote your brand, raise your profile, share your knowledge and develop long term relationships with prospective customers and influencers all around the world.

So how do you start a podcast for your business? There are four key steps.

Identify your audience and decide on the style and content

Who is your ideal listener? Once you know who your podcast is for, you can tailor the style and content to suit them. How many presenters will you have? Formal or informal? Will each episode focus on one key topic or will it be more magazine-like, with tips, Q&As and guest interviewees? Do you have existing content you can repurpose? 

Record and edit your podcast

You probably have everything you need to record your podcast in your pocket – a smartphone! You can record your podcast directly to your phone’s voice memo app, export it and edit it using software like Audacity. However, editing takes a long time, so perhaps the easiest way is to use an app like Sound Branch, which enables you to record your podcast in short segments, delete and re-record any sections, and drag and drop them into a playlist ready to export. 

Publish and distribute your podcast

We listen to podcasts through Apple, Google and Spotify, but how do you get yours out there? Your podcast needs to be uploaded to a podcast hosting platform, who will publish it online and also distribute it to all the major podcasting directories. If you use the Sound Branch app, your podcast can be pushed out to Spotify, iTunes, and a whole host of other podcasting sites quickly and easily. 

Promote your podcast

Publishing your podcast is only the start: you now need to find an audience for it. Here are a few tips to make sure your podcast reaches the right listeners:

  • Choose a strong title and create eye-catching imagery to make your podcast stand out 
  • Stick to a regular schedule so listeners know when to expect new episodes
  • Create engaging, interesting content to keep people coming back
  • Share your podcast in your newsletter, on social media and by word of mouth
  • Create a community of listeners you engage with and encourage them to tell their friends
  • Invite guest speakers and ask them to promote the podcast to their followers 

So now you know why podcasting is such a valuable marketing tool for your business, what are you waiting for?

Download Sound Branch and you could have your first podcast ready to go in just a few minutes!

Podcasting for the Many, not the Few

Today, 24% of Americans listen to podcasts on a monthly basis. That’s about 67M people. If you are in the kitchen or traveling to work by car or train, consuming audio is attractive for entertainment and for education.

Now, not everyone likes the sound of their own voice. Some people prefer just to listen but there are people who have opinions and want to voice their thoughts. These thoughts could be from topics like ‘Donald Trump’ and ‘Brexit’, which polarise communities through, to simple questions and answers asking for help and advise.

You can already use voice messaging in private groups through popular messaging apps such as Messenger, WhatsApp, WebChat and Kik, but these voices are not public and they are not searchable. So how about the ability to post your voice notes to the public and for anyone in the world to be able to find your voice and talk back?

Well, now you can podcast and get your voice out on the World Wide Web for free. Sound Branch is a free cloud-based platform where you can start with a 10-second seed and then branch out with further 10 second recordings called branches.

This allows non-linear conversation and podcasts, where topics can drift off in all sorts of directions and tangents. Most conversations in the world are not recorded but this is starting to change with smart homes, Amazon Echo and Google Home listening into our conversations. With this in mind, there is also an Alexa Skills available for Sound Branch accessible on the Amazon Echo.

Whether we are talking to our TV to change a channel, talking to our connected car or talking to our Amazon Echo to play music people are starting to use voice-controlled technology and assistants to do stuff. And whilst it’s fine for Siri to talk back with its computer voice or for Alexa to reply, they don’t always understand what you say. Humans however do and humans’ brains are still more powerful than supercomputers. So I think it’s much more interesting to talk to your Amazon Echo than to talk to virtual assistants. And whilst virtual assistance through machine learning trying to have more of a personality they aren’t there yet.

In summary, voice search is coming and 50% of people will be using their voice to search the internet by 2020. With this sweeping change in technology and users not needing to touch their screens, opportunities for new platforms and media will emerge. Sound Branch is one of those platforms that take advantage of voice technology connecting human beings. Sound Branch makes podcasting available to the many, not the few and lets everyone grow their voice in new ways. Sound Branch allows you to talk to people around the world and broaden your horizons!