The more effort you put into publishing the better the results. Now one way to do this is through good preparation and thinking about what you’re going to say. Other ways of improving what you publish are to sub-edit and rewrite.
But if we ignore the content for one moment and we think about new technologies such as live transcription, this allows curators to output richer experiences in less time.
What if every text message you sent had audio. How about every email being emotional with sound? What would it be like if you can listen to people on Twitter instead of simply reading out posts?
Podtexting uses the latest live transcription artificial intelligence for bloggers, journalists and editors to speak their thoughts and have this automatically turned into text on the fly.
So instead of a post being merely text or just the audio, your audience can receive both. Now given the fact that we only remember 10% of what we read and we retain 50% of what we hear and see, this will lead to more memorable experiences.
You might say why bother with this approach, is it not confusing? The reality is lots of people around the world struggle to read and quite simply people have a preferred method of contact.
Some people prefer to scan read and others prefer to listen. Quite often how they consume content depends on circumstances and environment. For example, if they’re on a quiet train coach they might prefer to read whilst driving the car listening is best. In other settings, people will want to do both.
This is not just about your readership and your listeners, there are wider connotations to this dual play multichannel approach. Often when we say multichannel we mean we send an email and then perhaps a podcast link at different points in time. With podtexting simultaneously the audio and text are posted leading to more consumer choice or double threaded experiences.
On an e-commerce shopping site for example if a user both listens and reads they are more likely to memorise information and will be more likely to convert. This has massive connotations to the way we build websites and we think about how people consume content. Imagine browsing a website on your smart TV with your voice and reading the text whilst listening.
And finally there is a twist. Not only can you post content with both audio and text at the same time you can also match the content with a sentiment. Using artificial intelligence, emojis can be added to your posts based on emotion. Now an unhappy face automatically posted to content on an e-commerce site might actually not help your conversion rate. But think about product reviews, not only seeing the text from the consumers with a voice and there are emoji based on their satisfaction.
The more data we have about peoples’ thoughts, intents and emotions will lead to smarter decisions for broadcasters and consumers. Independent of the type of content and the use cases, a new approach to content syndication which includes Just in time podtexting is a game changer. For the entertainment industry and for online, as a whole.
Below is a podtext posted on Twitter as a Twitter card:
And Mrs May is not going down without a fight and will give everything that she’s got https://t.co/fK8Ir8jhpK
— Newsanywhere (@newsanywhere) December 12, 2018
You can learn more about podtexting at SoundBranch.com. Sign up for your free account.
Sean Gilligan is a UK based entrepreneur and author of the book “Flexible”. Sean for the last 15 years has run Webanywhere in Chicago, Leeds and Katowice Poland. Sean is number 67 in the Worldwide Listing of Corporate Learning Movers & Shakers 2018. Sean is a bootstrapper and has not taken on outside capital to grow Webanywhere in 3 countries and has recently founded Ventures Anywhere his start up arm which includes Sound Branch.