Since the inception of the smart phone, we have all become happy snappy taking so many photographs we need to store them on the cloud as we have run out of space on our phones. Add video and this problem becomes more pronounced.

Whilst we capture lots of photos and videos we don’t capture that much voice data. OK, perhaps the odd journalists record voice with voice memo or phone recording services but these people are few and far between.

The real opportunity is getting lots of people recording their voice. As voice resides in many different places it’s not been recorded in one place. Voice data is all over the place, be it voice mails on your phone, your work voice mail system, WhatsApp voice notes and phone conversations which aren’t recorded.

Now, I’m not saying personal phone conversations should be recorded. But if they are business calls recording and transcribing the audio could save a lot of time. What we need to get smart on is how we record voice data. Imagine if you could search back all your conversations, analyse the sentiment and play them back!

As we enable digital teams and more people work from home we need to ensure that those teams are connected. Slack and instant messaging are useful but don’t lead to personal conversations. Google Meetings, Zoom Calls and Go To Meetings work fine but you need to schedule them. Surely, there is an easier way to make communication more personable without the scheduling and leveraging the usefulness of voice data.

Linking the business KPIs with the emotions in the business is a sure fire away of enabling harmony and engagement in your business. What if your CEO listened to every single conversation! Well, there aren’t enough hours in the day I hear you say. There are enough hours in the day if you change the approach. Again we need to change the habits on what we input to get better output and competitive edge.

There are three changes to make. One, do not schedule meetings unless they are absolutely necessary such as first time meets with new staff. Two, record all your voice data and messages in timelines, groups and chats. Finally, ensure all voice messages have a limited duration of 10 seconds.

Meetings don’t start on time, they often aren’t minuted and cost businesses lots. The trick is to give everyone a voice by having fewer meetings and, instead, having short form nanocasting voice notes. This gives greater breadth to conversations in a more inclusive and diverse audience. By having more voices and a breather width of listening, your brain power is expanded. The Chinese whisper disappears and the customer truth comes out.

At first, this change of approach will seem alien to many people. Firstly, some people don’t like the sound of their own voice. Forcing people to think more than they talk and get their message out in 10 seconds is a challenge. Finally, some people like sitting in meetings!

If you are brave and bold enough to have fewer meetings, record lots of short form audio and then play it back. This leads to greater insights, business intelligence and smarter business decisions.

What if you could map with AI the sentiment of staff after losing a deal? How could you link the quality and quantity of internal conversations to net promoter scores and repeat business? Who are the leaders in the business and how could you suggest using AI, which questions they are not asking and which staff they haven’t praised for a while. What if you could book travel automatically based on business conversations? How could you suggest which learning resources should be consumed based on conversations or a missing conversation?

The interesting part is when you have the voice data you can do lots with it. Fail to capture it and you will be left behind. Businesses need to adopt a multimodal approach to voice capture and recalling conversations across the web, mobile devices and smart speakers.

The great thing about voice is when we have all left the business or retired, our staff can benefit from the history of our voices. What about listening to the founders of the business back when they started talking about the company values? Like a fine wine, voice data goes up in value over time. Indeed, Rome was not built in a day so you need to start capturing your voice data now to harvest the benefit in your near future.

You can learn how to capture more voice data and put this to use at:

SoundBranch.com

Author Bio

Sean Gilligan is a UK based entrepreneur and author of the book “Flexible”. Sean for the last 15 years has run Webanywhere in Chicago, Leeds and Katowice Poland. Sean is number 67 in the Worldwide Listing of Corporate Learning Movers & Shakers 2018. Sean is a bootstrapper and has not taken on outside capital to grow Webanywhere in 3 countries and has recently founded Ventures Anywhere his start up arm which includes Sound Branch.

Have you ever been at a party talking to someone only for your mind to wander and observe a conversation happening elsewhere? Now you’re probably thinking this is quite rude because if you’re already in a conversation you should pay attention giving the person eye contact and listening intently.

If the conversation is funny, engaging and entertaining then of course we’re engaged and our mind doesn’t wander to other parts of a room. But even if our own conversation is very interesting we might want to explore other conversations yet with time constraints; this is not possible. Whilst business networking, for example, you have to choose who to talk to and who to avoid. You shouldn’t judge a book by its cover but quite often we like people like ourselves and so gravitate towards those chameleons. Nonetheless, I think everybody with a curious mind wants to play back and eavesdrop into other conversations.

After all, the other conversations in a networking event might be more relevant and more interesting than the conversations you chose? The British are very polite and we will often listen to somebody labouring a point rather than abruptly saying I’ve just got to go.

Whilst in the real world dropping in on other conversations is nigh on impossible unless you are flighty and enjoy interrupting people mid sentence! For most of this, this is not the case and it is humanly impossible to listen to every word that every person says.

In a digital world the rules of the game change. Conversational branching in different groups by different people can be followed. These conversations can be listened to and played back and indeed can be switched off at an instance.

Let’s take an example of a group of friends discussing where to go on holiday in Tenerife. Some of the people in the group may have never visited Tenerife in their lifetime. Others may have been to Tenerife with good and bad experiences which would be eagerly listened to by the wider group. What if a couple having a conversation about a particular hotel, a taxi firm with reliable transportation from the airport or indeed a tour company offering day trips. Now think about the ability to play these conversations and to branch through until your interest wanes. You can then either simply stop the conversation and do something else or perhaps you click a link to a shopping cart, an order form or simply request a call back?

Now it could be better than a simple call back! What if that person in Tenerife joins the conversation?  Perhaps Manuel would talk about day trips to the north of the Island and up the volcano? Maybe it would be Enrique talking about child safety seats for transportation from the airport?  Finally, it could be the general manager at the 5-star hotel Louis who talks about the latest water park facilities?

What does this all mean? In a digital world you can listen to other people’s conversations and people from afar can join in. Whilst the content may be initiated by friendship groups that discuss things such as Tenerife commercial vendors, with the correct permissions, they could drop into those conversations and participate themselves to add further value.

This is conversational commerce and with the rise of VoiceFirst technology gives you an insight as to how buying decisions and customer journeys might change. Instead of reading blocks of an emotional text reviewing the latest hotel or restaurant, deep communication with voice notes from both trusted friends and perhaps their trusted advisers might change the outcome of buying decisions. After all, there is a certain level of comfort in listening to somebody’s voice when making a large purchase decision. Holidays usually cost several thousand pounds and so the opinions of your close friends and other trusted advisors should lead to a better outcome overall.

So yes you’re probably right, it’s rude to leave your current conversation abruptly in the real world and join another conversation. However, in the digital world you can listen to many conversations as you like with a greater breadth of knowledge and understanding in the process.

If you would like to learn more about conversational commerce and how you can listen through branching conversations simply visit soundbranch.com

We have all been there in meetings where one person dominates the conversations. Now it is fit and proper that someone should chair a meeting and ask the difficult questions. Indeed it’s important to have debates in meetings otherwise perhaps we are not trying hard enough. There are however sometimes more junior members of staff or staff who prefer to just listen when they have a part to play.

You see the problem is how do you break the habit of a lifetime. We are all programmed differently and some people like myself like to talk. In fact I would say I talk as I think. This can often mean other people don’t get a word in. There is a saying that too many cooks spoil the broth but in a democratic society listening to everyone’s voice counts. This diversity and inclusion leads to new thinking, better ideas and ensures that all angles are covered.

How do you break this habit and tame the charismatic leaders who perhaps need to talk less and listen more? One thing you can do is change the environment and this is where technology comes in. Online meetings scheduled in diaries with links to live video are common place in the business world. Some online meeting software allows controls on who can speak and who can just listen. What they don’t control is the duration that everyone speaks. Online meeting software also doesn’t deal with interruptions when people are cut off mid sentence.

What I want to talk about is a different approach to conducting a meeting. This is a halfway house between the prevalent email chains and the face to face meetings which sometimes overrun, never start on time and often lack meeting minutes. The idea is just in time meetings using voice messaging.

Voicemail use to be popular back in the day and I can foresee a resurgence of the use of voicemail. The distinct advantages are that you get a person’s emotions transmitted and you don’t have to schedule a meeting.

Now the important board meetings and certain types of conversations have to and must always be held face to face. There is however a longtail of meetings where the first question “Do we really need a meeting?” needs to be addressed. In these instances where a meeting is not necessary yet, real discussions and opinions need to be gathered. Voice messaging can win the day.

Starting with the exit in mind we want productive, high quality conversations that make a difference. Voice messaging allows everyone to be listened to and to have their voice heard.