The internet has enabled an explosion of content creation and sharing. With so much information available online, search engines have become crucial for helping people find what they are looking for. Just as Google dominates web search and YouTube rules video search, Sound Branch aims to be the go-to platform for discovering voice content.
YouTube transformed online video when it launched in 2005. For the first time, there was a centralized place for people to upload, share, and search through millions of videos. It democratized access to video creation and viewership. Before YouTube, video hosting and distribution was fragmented across various websites.
Similarly, Amazon’s marketplace and search features have made it the starting point for online shopping. When people want to buy a product, they begin their search on Amazon because of its vast selection and ease of comparing options. Amazon has become synonymous with ecommerce in the same way that Google defines web search.
Sound Branch envisions a similar future for voice-based content. As smart speakers like Alexa and Google Home proliferate, there is growing demand for voice apps, audio books, podcasts, and other voice content. Sound Branch aims to be the central platform for creators to publish voice content and for consumers to search, browse, and listen to what they want.
We want to build the most robust catalog of voice content across all genres and topics. Its search functionality is optimized for the unique aspects of discovering content via voice instead of text or visuals. Sound Branch is also focused on developing voice-specific discovery features, personalized recommendations, and intuitive interfaces.
As voice technology matures, Sound Branch seeks to do for audio content what Google did for the web and YouTube for video. It wants to be the go-to destination for people to fulfill their voice-driven information, entertainment, and shopping needs. If it succeeds, Sound Branch will be the search engine for a new era of voice-first computing.