Half of Americans listen to online audio weekly. This is not surprising given the rise of smart speakers and smartphones.
By making your content available in audio, you help your website’s visitors to consume your content easier as they just need to press play. Listening to audio whilst commuting, for example, is invaluable.
All businesses are blogging but not all businesses are creating podcasts, therefore, this is an opportunity to differentiate yourself in a crowded marketplace.
More than half of B2B marketers plan to increase their content marketing budget in the next 12 months. Converting your content to audio will have an impactful ROI for your business.
On-demand audio via audio blogs is on a growth curve. Get started by turning your blogs into podcasts on Sound Branch.
Signed up for free today at soundbranch.com and create your own branded audio site.
Sean Gilligan is a UK based entrepreneur and author of the book “Flexible”. Sean for the last 15 years has run Webanywhere in Chicago, Leeds and Katowice Poland. Sean is number 67 in the Worldwide Listing of Corporate Learning Movers & Shakers 2018. Sean is a bootstrapper and has not taken on outside capital to grow Webanywhere in 3 countries and has recently founded Ventures Anywhere his start up arm which includes Sound Branch.