Sound Branch Team Based Communication for Sales Teams

When it comes down to it, a business is only as good as the relationships it fosters, the quality of the conversations and the expectations that are set.

If you work on the basis that you recruit the right people who fit your organisation and build appropriate relationships, and that your staff handbook and objectives set the management’s expectations and those of your customers, then all that’s left is the quality of the conversations.

Now when it comes to conversations you can look at their depth and breadth. A deep conversation, more often than not, will be face-to-face and one to one. You probably can’t have a deep conversation by email or on the phone; you need to see the whites of their eyes!

When it comes to considering the breadth of conversations, many people are likely to be dancing around emails or jumping from one meeting to another, either virtually online or face-to-face.

Now anything that can save time is worth money – not only to a corporation – but also to the individual because they will have more time to focus on other work.

We’ve all had experience of attending meetings that don’t start on time because the technology isn’t working; we may spend more time organising and rescheduling a meeting than the meeting itself. And, of course, the first question to ask when planning a meeting is do we really need it?

Whether we are wasting time trying to empty our inboxes or wasting time in unnecessary meetings which drag on, there has to be a better way!

You will have read in the press the great success that Slack has had with teams and latterly whole organisations. Slack is great for both keyboard warriors and introverts in organisations. It’s often adopted by a small team in IT and then through ‘land and expand’, makes its way to other parts of the organisation.

However, the problem with Slack is that it doesn’t convey people’s’ emotions. You’ve got the team communication in a timeline which reduces email but you don’t have the team’s temperature, their feelings or their emotions.

And of course in communication isn’t just what somebody says, it’s how they say it that matters. Just as emails can be misconstrued so can Slack text messages. Furthermore, some people are just sick of emails or people who avoid verbal conversations hiding behind emails.

In enters Sound Branch to save the day. Top management prefer face-to-face communication and want to hear somebody’s voice. Phone calls are old school and you still have the issue of pinning a person down to a time slot similar to trying to organise a meeting. Sound Branch leverages the idea of voicemail and brings it into the 21st century. Where traditional voicemail is one to one, its digital equivalent can also be one to many allowing wider communications, thereby eliminating the need for long email chains and threaded conversations.

Sound Branch has particular value in solving the problem of field sales communication. Before a sales meeting a sales rep can listen to audio messages to prepare themselves. After the sales meeting they can record voice notes on Sound Branch and pass them to the CRM to avoid having to type the meeting notes later.

Sales managers and directors can quickly interact with their field teams to understand what opportunities are surfacing and what problems might be occurring. Sound Branch enables your sales people to have conversations they wouldn’t ordinarily have.

Slack might be great for team communication but for sales teams, it’s not fit for purpose. CRMs are useful for tracking companies, contacts and opportunities but they don’t adapt to the natural way a salesperson communicates which is with their voice.

The best salespeople are hopeless when it comes to administration. As a team communication messenger, Sound Branch allows sales forces to play to their strengths by using their voice to record and capture all the opportunities keeping customers, colleagues and management happy in the process. Sound Branch can be used to level the hierarchy, get people working outside silos and bring great transparency to organisations.

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