Sound Branch – a great tool for keeping in touch

What I love about Sound Branch is that it’s such a cool tool to share a thought or to tell someone something. Why type it when you can talk it? It’s a hellova lot easier than sending an email.

It’s been called “Twitter for voice” – but, unlike that app of 140 written characters, you can hear the emotion in the voice notes, the person’s personality! Plebeians to presidents could and should use it instead of Twitter – it forces you to be direct, to the point and not to repeat yourself.

You can say a surprising amount in the 10 seconds (a seed) that’s available. There’s two ways of looking at this – if you get tongue tied, you might want to jot down first what you want to say, or you may want to embrace the spontaneity that Sound Branch offers and just record your words as they enter your head. Either way, you don’t have to post what you’ve said until you’re totally happy with it.

Another great plus is that you can use Sound Branch while you’re on the move – so easy to record something while you’re walking along.

It’s a godsend if you have trouble spelling. I recall one note in which a mum informed the school that little Johnny wouldn’t be attending today as he had diara – crossed out, dairro – crossed out, and instead, was written “the runs” (well actually it wasn’t, it was another word that begins with ‘sh’ but I have no wish to violate your sensibilities!) A Sound Branch message would have avoided any associated embarrassment. It also avoids predictive text – too late you find out a word was replaced with one you didn’t want.

Best of all about Sound Branch is that it’s free – what’s there not to like about that? And it goes back to human communication in its simplest and oldest form – speaking and listening.

What Sound Branch needs is a new verb for the utterance. We now have the verb ‘to text’ and Sound Branch needs something similar – ‘utterance’ is too long a word, ‘speech’ or ‘talk’ don’t quite fit the bill of something that cannot be longer than 10 seconds, so what could it be? Thoughts, not on a postcard, but on a Sound Branch seed – go to and let us know!

I’ll leave you with a couple of things to avoid because, like anything, it’s horses for courses! Don’t try to shoehorn your talking into the 10 seconds – anyone would be hard pressed to make sense of what you’re saying if you’re gabbling at the speed of sound. And I’d definitely recommend you use intonation in your voice and sound interesting. If you sound like you’re bored saying it, the chances are your listener will find it boring. So, add vibrancy to your voice and let your speech be special!